Human Trafficking Search
Website | Design | Marketing
About Human Trafficking Search (HTS)
Human Trafficking Search (HTS) seeks to raise awareness and help prevent and eliminate human trafficking worldwide. In support of these efforts, HTS produces a weekly blog, publishes research, and hosts a global resource database on human trafficking and modern-day slavery.
Launched in 2006, the global database has grown to manage thousands of multilingual resources from around the world. Covering topics such as forced and bonded labor, sex trafficking, child trafficking, forced marriage, and more, HTS strives to deliver everything one needs to know about human trafficking, in one place.
HTS + FN Creative Console
Human Trafficking Search approached FN Creative Console to rebrand, redesign their site and global database, and manage their marketing and analytics. Their site was first built in 2006, and a lot has changed since then, like. . .phones. Their logo was a tad dusty as well, easily placed in the Clip Art era. Meanwhile, HTS had received the Google for Non-profits grant and was funneling people to their site, most of whom would leave within the first ten seconds of being on the site. It wasn't a surprise why.
FN Creative Console designed a logo that combined the academic feel of a research database with the relevance of an issue that has yet to be left for the history books. In addition, while HTS already had a developer they were working with, they asked us to design the user experience (UX) and user interface (UI). We created a simple, post-modern interface that was well received by user testers (HTS received a grant to conduct website user testing). The designs were created on Sketch and were therefore easily translated into code (see some samples below). Lastly, FN Creative Console took over Human Trafficking Search's Google Adwords and Analytics. Due to proper management, we were able to apply for an advanced grant, which gave HTS $40,000/month worth of advertising funds. Once we optimized the campaigns, we taught HTS staff how to manage them. HTS now receives an average of 25,000 visits per week, with much higher engagement levels than before.