Artworks for Freedom
About Artworks for Freedom
ArtWorks for Freedom uses the power of art to raise awareness about modern day slavery and human trafficking. Working locally and globally and engaging art in all its forms, they seek to transform public perceptions, educate individuals, communities and policy makers, and inspire action to put an end to modern day slavery. They do so by galvanizing community-based awareness and public education campaigns that combine exhibits, performances, film series, lectures and creative opportunities for dialogue to draw attention to human trafficking and empower individuals and communities to be part of the solution.
Artworks for Freedom + FN Creative Console
Artworks for Freedom approached FN Creative Console to support them in applying for the Google for Non-profits grant, subsequently setting up their Google Adwords marketing campaign, and supporting them in analyzing and managing their analytics. We helped Artworks secure their grant of $10,000/month and set them up for Adwords success. Within the span of one month, Artworks for Freedom went from 40 site visits per month to nearly 6,000 visitors. After optimizing and monitoring their Adwords and Analytics campaign, we provided Artworks staff with a comprehensive analytics report and training. Artworks staff now manages their own advertising campaign, contacting us occasionally for advise and support!